About the project
Bükfürdő-located Funcity is one the most modern and innovative entertainment facility in Hungary, where the visitors could enjoy varied VR-experiences along with simulators, a uniquely designed go-kart track and a cinema.
The speciality of our cooperation with Funcity is that we took the step zero together in the planning stage when the location had existed only on drawing board. We considered it as a unique opportunity and an extremely inspiring creative challenge. From naming the project to designing the last building sticker we were let to carry out our vision regarding the location and the brand itself, so our conceptual, creative and professional competences had to be activated.
Besides the entire visual appearance we built the new brand’s website, set up its social media communication and worked out a full-scale ad strategy, thus our three divisions were involved in this integrated workflow.
During the planning phase we were keeping in mind the location’s futuristic and cutting-edge nature, and it was echoed in our visual solutions and Funcity’s digital communication. The campaign displayed a dimension of product launching which is exceptional in our field, and we gained a lot about the importance of holistic approach and the connections of messaging framework.
Product Lead: Attila Kassitzky
Project Management: Annamária Braun
Design Director: Milán Sztvorecz
Content Director: Marton Surowiak
Senior Social Media Manager: Gábor Dobos
Art Directors: Zsófia Rozgonyi
Graphic Designers: Zsófia Nagy, Regina Farkas, Péter Balogh
UI Designers: Péter Balogh, Gabriella Farkas, Balázs Szemmelroth
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